MailCheap vs Kit
Kit is free up to 10,000 subscribers, and Kit MCP comes with Creator: $139 a month at 10,000. MailCheap costs $39, with MCP on every plan.
Monthly billing. Kit's price from its pricing page, October 13, 2026.
01 · Features
Side by side
From Kit's pricing page and MailCheap's, on October 13, 2026. Where Kit does more, the table says so.
| Feature | MailCheapMailCheap | Kit |
|---|---|---|
| Run by your AI agent (MCP) | Every plan, every action, sending included | Creator and Pro |
| REST API | Every action | Yes |
| Open source | AGPL-3.0, free to self-host | No |
| Free plan | No, free when you self-host | Up to 10,000 subscribers |
| Platform branding in your emails | None | On Free |
| Paid newsletters and products | No | 3.5% + 30¢ per sale |
| Automations and sequences | Welcome email | Creator and Pro |
| A/B tests | No | Creator and Pro |
| Recommendations | No | Yes, paid ones too |
| Referral program | No | Through SparkLoop |
| Landing pages and forms | Web archive and signup form | Yes |
02 · Price
What it costs a month
The cheapest plan with room for your list, sending one issue a week: about 4.3 emails per subscriber a month. Monthly billing, in US dollars.
Every MailCheap plan has every feature. Paying yearly costs 10 months: 2 months free.
| Subscribers | MailCheap | Kit |
|---|---|---|
| 1,000 | $19Starter | Free Free on Kit. |
| 10,000 | $39Growth | Free Free on Kit. |
| 50,000 | $149Scale | $379Creator for up to 55,000$230 a month less with MailCheap. |
| 100,000 | $149Scale | $679Creator for up to 105,000$530 a month less with MailCheap. |
- Free up to 10,000 subscribers, without automations or Kit MCP. Those come with Creator: $39 a month at 1,000 subscribers, $139 at 10,000.
- Kit's slider goes from 45,000 to 55,000 and from 95,000 to 105,000 subscribers, so the 50,000 and 100,000 rows show the next step up.
- Kit takes 3.5% + 30¢ per sale of a paid newsletter or product, card fees included.
Source: kit.com/pricing, checked October 13, 2026. MailCheap: pricing, from $19 a month.
03 · AI agents
- ChatGPT
- Claude
- Cursor
- Codex
- Grok Bot
Your AI agent writes, schedules and sends each issue, reads the stats and imports your list
Kit MCP comes with Creator and Pro: $139 a month at 10,000 subscribers.
04 · Open source
Self-host it free, or let us run it
MailCheap is open source under the AGPL-3.0: the code that runs mailcheap.ai is the code you can run. Kit isn't open source: you can't run it on your own server.
Self-host
FreeRun MailCheap on your own server, at no cost. No support: you keep it up to date yourself.
MailCheap Cloud
From $19 a monthWe run it: sending, your archive, your domain setup and updates, with support by email.
Moving from Kit?
Export your subscribers, import the file as it is, and send. People who unsubscribed or bounced stay out.
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Kit is a trademark of its owner, shown here to name the product compared. MailCheap isn't affiliated with Kit. Prices and features come from kit.com on October 13, 2026 and may have changed since.